TAM NEW PANEL 2009

Tam new panel information from Jan 2009 onwards. Some Info for all of you media professionals out there!!!



Following through on TAMs' commitment to continuous enhancement, we take great pride in sharing some (of the many to follow) major enhancements the TAM Viewership Panel will be undergoing in 2009 –

Universe Update – TAM will be reporting to a 'NEW' Universe, updated to represent the 2009 (projected) population as well as profiles. This will happen from the very FIRST WEEK of 2009 (Week Beginning 28th December 2008).

Enhanced Market Level Reporting – TAM will be enabling you to analyze TV viewing in the markets of Pune & Ahmedabad. Enhancing the 6 Metros reporting to 8 Metros. This will happen from the very FIRST WEEK of 2009 (Week Beginning 28th December 2008).


Enhanced State-splits – TAM will be enabling you to analyze TV viewing in finer split states that were grouped so far. Enhancement will split MP into MP & Chattisgarh and PHCHP into Punjab & PCHP. This will happen from the very FIRST WEEK of 2009 (Week Beginning 28th December 2008).

New Markets – TAM will be adding new markets to give you a more comprehensive All India view of the TV consumption. Enhancement will see Assam 0.5Mn+ & Bihar 1Mn+ going live. This will happen from the SIXTH WEEK of 2009 (Week Beginning 1st February 2009) but with 4 Weeks of back data, to enable you to undertake trend analysis.


New Population Strata (Panel Expansion below Class I towns) – TAM will be taking another FIRST STEP by empowering you with TV consumption data to represent towns below Class I. TAM will provide you with MAH Less Than Class I (MAH LC I) as a first step in the direction of expanding the TAM panel beyond Class I towns, more states will follow soon. With this expansion, TAM will report to the entire Urban TV population of Maharashtra. This will happen from the SIXTH WEEK of 2009 (Week Beginning 1st February 2009) but with 4 Weeks of back data, to enable you to undertake trend analysis.

Please take time out to read the attached documents – its extremely important as more 'need to know' information is published for your understanding. We have tried to highlight key information that you will need at the moment pertaining to the above stated enhancements. We will be posting you more updates prior to the Week 1, 2009 data release – do stay tuned & happy reading !!

Please feel free to come back to me with any questions/clarifications you might require me to help with. We have also setup a specific mail address to document any & all questions, which we will then use for publishing a FAQs section on our website, the mail id is - expansion_questions@tamindia.com. Do you feel free to post it to this id if you wish. Thanks again for your continued support and motivation towards enhancement of TAM.